Never Give Stores Your ZIP Code. Here's Why - Forbes

Never Give Stores Your ZIP Code. Here's Why - Forbes

  How does this work? In one of their brochures, direct marketing services company Harte-Hanks describes the GeoCapture service they offer retail businesses as follows: “Users simply capture name from the credit card swipe and request a customer’s ZIP code during the transaction. GeoCapture matches the collected information to a comprehensive consumer database to return an address.”  In a promotional brochure, they claim accuracy rates as high as 100%.